Marriott chose Paris for its first boutique hotel


The Renaissance Hotel Trocadero in Paris.

Despite disappointing financial results for its first four months of activity, the group Marriott Hotel , which reduces the wing in the U.S. but on the other hand, maintains its plans for international development.


More than the financial crisis "subprimes" is the rising fuel prices affecting tourism professionals Americans. And the Marriott group is not spared. Yesterday, at a press conference in Las Vegas under the Pow Wow, the hotel confirmed a sharp slowdown in sales in its domestic market. "The price at the pump has nearly doubled in one year, Americans thus hindering their movements including to go from one state to another. It has become too expensive for them to take the car," says Catherine Leitner in charge of public relations group. Faced with the crisis, the Marriott group has decided to launch a comprehensive programme of seduction to two types of clients. One groups. Two short stays. "We multiply offers weekend at the local level" said the young woman who intends to repeat on international markets. Car Marriott intends to maintain its development plans abroad. And particularly in China, India, Taiwan, the Middle East and Eastern Europe. To a lesser extent, France is also on the list. Already owner of 10 establishments in Paris and its region and a resort in Monaco, the hotel is still seeking new addresses. In Paris, in addition to the current opening of the Renaissance 2009 Arc de Triomphe (118 rooms), we talk about the upcoming opening of the first boutique hotel signed Marriott and Ian Schrager, creator of the concept. Dubbed "Edition", this range of charming hotels or trendy term should count a hundred units. Paris will host the first of this range of luxury. Followed by Madrid, Miami, Washington, Chicago, Scottsdale, Los Angeles and Costa Rica.



2008.08.08

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